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BRANDING, CAMPAIGN
SERVICE
REAL ESTATE
2026
PRINT, WEB, SOCIAL MEDIA
SECTOR
YEAR
PLATFORM
A unified brand identity designed to strengthen BYB Group’s corporate presence and bring clarity to its growing project portfolio.
A Distinct Identity, Built to Last.
01
PROJECT
OVERVIEW
We created a comprehensive brand identity for BYB, extending from the corporate brand to its residential developments. The project included repositioning the BYB masterbrand, designing its visual identity system, and launching its first sub-brand, BYB Vestra.
From the logo and brand architecture to digital brochures, social media templates, and project communications, we built a consistent, distinctive, and contemporary brand experience across every touchpoint.
02
THE CHALLENGE
The main challenge was to build a more contemporary and distinctive identity while preserving BYB’s sense of trust and experience. The system needed to represent not only the current development but also adapt seamlessly to future projects across different locations.
We needed to establish a strong connection between the masterbrand and its project brands, while giving each development enough flexibility to express its own character.
The idea was built around the concept of the “BYB umbrella.” We transformed the brand symbol into a visual signature representing trust, protection, and unity—bringing different developments together under one distinctive identity.
Within this system, BYB acts as the masterbrand, while Vestra becomes the first project brand with a character of its own. By aligning typography, colour, imagery, and communication within a unified framework, we created a brand world that is consistent today and scalable for the future.
03
THE IDEA
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