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PAID SOCIAL, CAMPAIGN
SERVICE
FINTECH
2026
WEB, SOCIAL MEDIA
SECTOR
YEAR
PLATFORM
A scalable creative system designed to keep a global financial brand consistent, relevant, and engaging across markets.
Creative Campaigns for a Global Financial Leader.
We developed a multilingual paid social creative system for IG’s campaigns across multiple markets, covering both static and motion formats. Our goal was to turn complex product and campaign messages into clear, engaging content while maintaining a consistent brand presence in the fast-moving world of financial markets. Adapted across platforms, formats, and communication needs, the work brought IG’s visual identity together with performance-focused digital communication.
02
THE CHALLENGE
Financial communication needs to be understood quickly while still building confidence. Across ten markets and languages, this requirement had to be balanced with campaign variety, limited attention on mobile, and IG’s central visual standards.
The challenge was to produce a high volume of content while ensuring every version felt relevant to its local audience, remained visually distinctive, and was immediately recognisable as part of the IG brand.
01
PROJECT OVERVIEW
Rather than treating every asset as a standalone design, we created a flexible paid social language that could adapt across campaigns and markets. Strong typographic hierarchy, high contrast, focused messaging, and controlled motion were used to capture attention from the first second.
The modular approach allowed static and video formats to scale quickly while maintaining a consistent and recognisable IG look across the campaign ecosystem.
03
THE IDEA
A LOOK BACK AT OUR LAST CREATIVE JOURNEY.
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