top of page
A NEW CHAPTER IN ISTANBUL LIVING
A catalog by Wemotion, bringing RAMS City Haliç’s vision of contemporary Istanbul living to the page.
CATALOG DESIGN
SERVICE
REAL ESTATE
2023
RAMS CITY HALIÇ
SECTOR
YEAR
PROJECT
01
PROJECT OVERVIEW
Wemotion designed the project catalog for RAMS City Haliç, a
RAMS Türkiye real estate development in Istanbul. Bringing together the character of Haliç and a contemporary approach to urban living, the project called for a catalog that could communicate both its architectural vision and its relevance to everyday life.
Our work focused on translating this vision into a cohesive editorial presentation. The aim was to establish a clear relationship between the project’s identity, its location and the living experience it offers, giving prospective buyers an accessible introduction to the development.
The project represents Wemotion’s approach to real estate catalog design: understanding what makes a development distinctive and expressing it through a consistent visual narrative.
02
THE CHALLENGE
Real estate projects bring together different layers of information, from architecture and location to residential spaces and shared amenities. A project catalog needs to make these layers understandable while conveying the overall character of the development.
For RAMS City Haliç, the central design challenge was to balance information with aspiration. Readers needed to understand the project’s practical qualities while also imagining their connection to the place and the life it proposes.
The catalog therefore needed a coherent reading experience, with a clear hierarchy between the overall story and supporting details. Maintaining continuity with the RAMS brand was equally important, so that the project could express its own character within an established brand identity.
03
THE IDEA
The creative starting point was the relationship between place and possibility: the established character of Haliç alongside a contemporary vision for living in Istanbul. This relationship provided a foundation for presenting RAMS City Haliç as a connected story, with its architecture, surroundings and lifestyle contributing to the same narrative.
Our approach to the catalog centered on clarity, visual continuity and a considered pace. Imagery and information were treated as complementary parts of the reading experience, with the intention of giving readers space to explore the project while keeping its essential qualities easy to follow.
The design direction aimed to carry the project’s character across the catalog and remain consistent with the RAMS brand. Through this approach, Wemotion sought to create a real estate marketing publication that could introduce the development, support project presentations and give prospective buyers a coherent reference as they explored RAMS City Haliç.
bottom of page