Modern Hospitality, Rooted in Nature.
A boutique hotel brand inspired by Mediterranean aesthetics and minimalist luxury.
BRANDING, WEB
SERVICE
HOTEL
2025
WEB, SOCIAL MEDIA, PRINT
SECTOR
YEAR
PLATFORM
01
PROJECT OVERVIEW
Soléna is a boutique hospitality brand inspired by the quiet elegance of coastal living. We were tasked with building the brand from the ground up — starting with naming, positioning, and a complete visual identity system, and extending into every brand expression: web design, social media, guest experience touchpoints, print materials, and more.
The goal was to create not just a hotel brand, but a sensory experience — a place where nature, stillness, and simplicity guide every design decision.
02
THE CHALLENGE
To craft a brand that whispers, not shouts.
Soléna needed to differentiate itself from the visual noise of generic "coastal luxury" and instead tell a story of slow living, timeless elegance, and mindful detail.
The challenge was to build a fully immersive identity that could scale across physical, digital, and emotional spaces — while always feeling light, human, and warm.
Let your stay become a story.
03
THE IDEA
We designed Soléna as a brand you feel before you see. Its visual identity draws from the rhythm of waves, sun-faded materials, and architectural minimalism. Every element — from the typography to the textures — was created to express quiet sophistication.
Through intentional design and a calm tone of voice, Soléna became not just a place to stay, but a place to slow down and return to yourself.
A LOOK BACK AT OUR LAST CREATIVE JOURNEY.
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