Social Ads That Move People.
Always-on paid social and email campaign design across formats, countries and user journeys.
MOTION GRAPHIC
SERVICE
FINTECH
2024
WEB, SOCIAL MEDIA
SECTOR
YEAR
PLATFORM
01
PROJECT OVERVIEW
In 2024, TransferGo scaled its paid marketing efforts across Europe and key global markets. As Wemotion, we supported their performance marketing and lifecycle teams with a continuous flow of paid social content and email visuals — covering Meta, YouTube, TikTok, and multilingual CRM campaigns.
02
THE CHALLENGE
The core challenge was to create performance-driven assets that respected TransferGo’s global brand consistency while resonating locally. We had to move fast — adapting messaging, visuals, and formats to match different currencies, audiences, and language groups.
03
THE IDEA
Our approach combined speed and precision. We created modular, easily adaptable asset systems for paid campaigns (prospecting + remarketing) in 10+ formats and 4+ languages. For email, we developed branded hero visuals and seasonal themes that maintained consistency while driving opens and conversions. We followed a “localised yet unified” creative logic.
A LOOK BACK AT OUR LAST CREATIVE JOURNEY.
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