Where Nature
Meets Prestige.
Luxury real estate branding inspired by the Bosphorus view and the symbolism of the plane tree.
BRANDING, CAMPAIGN
SERVICE
REAL ESTATE
2025
OUTDOOR, SOCIAL MEDIA
SECTOR
YEAR
PLATFORM
Çınar 107 is a premium real estate project located in Beykoz, Istanbul, designed to offer a tranquil life surrounded by nature, without compromising on modern luxury. The project includes 107 exclusive living units with panoramic Bosphorus views, blending architectural elegance with timeless plane tree symbolism.
01
PROJECT OVERVIEW
02
THE CHALLENGE
To create a distinct brand identity for a high-value residential project in an already competitive Istanbul real estate market — one that would communicate both the prestige of the Bosphorus and the rooted character of the Çınar.
03
THE IDEA
We built the Çınar 107 identity around the archetype of "The Creator," combining natural elegance with a strong visual system inspired by the symbolism of the plane tree. Each touchpoint—from logo to catalog, from signage to web—echoes the concept of nature meeting urban luxury.
A LOOK BACK AT OUR LAST CREATIVE JOURNEY.
PREVIOUS PROJECT
NEXT PROJECT
DISCOVER WHERE WE’RE HEADING NEXT.