Send Money
Like a Champion.
A multi-country creative campaign for Visa’s Olympic sponsorship, focusing on cross-border financial empowerment.
CAMPAIGN
SERVICE
FINANCE
2025
WEB, SOCIAL MEDIA
SECTOR
YEAR
PLATFORM
01
PROJECT OVERVIEW
As part of Visa’s official sponsorship of the Paris 2024 Olympic Games, a joint campaign with TransferGo was created to highlight how people living abroad become champions in the eyes of their loved ones when they send money home. The campaign combined the inspiring power of sports with the joy of financial support.
02
THE CHALLENGE
The goal was to merge Visa’s Olympic sponsorship strength with TransferGo’s seamless international money transfer service into one emotionally engaging narrative. By juxtaposing the heroics of athletes with the everyday heroics of families supporting each other, we needed to clearly reflect the shared values of both brands.
03
THE IDEA
With dual-headline visuals like “Oksana made Uzbekistan proud. Suhrob made his sister’s day.”, the creative outdoor campaign celebrated both the pride Olympic athletes bring to their nations and the meaningful support TransferGo users provide to their families. Each user was positioned as a “champion” in the eyes of their loved ones.
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