Smart Charging, Smarter Brand.
A new-age identity designed for an EV charging company targeting urban explorers.
BRANDING& ART DIRECTION
SERVICE
Charging station
2024
WEB, SOCIAL MEDIA
SECTOR
YEAR
PLATFORM
01
PROJECT OVERVIEW
Flowric is a next-generation energy technology brand specializing in high-performance battery systems for electric vehicles. Rooted in the flow of energy and engineered precision, Flowric aims to redefine the standards of EV battery innovation — delivering scalable, sustainable, and intelligent power solutions for a cleaner future.
Our mission was to develop a bold, futuristic brand identity that would reflect Flowric’s commitment to performance, efficiency, and innovation. From the logo to digital interfaces, every element of the brand is designed to express motion, connectivity, and control.
We delivered a full-spectrum branding experience including visual identity, motion patterns, UI/UX direction, and communication tone — all inspired by the seamless flow of energy within modern mobility systems.
In a fast-growing EV market, battery brands often struggle to stand out between complex engineering jargon and generic greenwashing. Flowric needed an identity that could balance technical credibility with emotional clarity — communicating performance and intelligence without losing approachability.
Additionally, the brand had to be flexible enough to work across OEM partnerships, digital platforms, and real-time interfaces while maintaining a unified voice. It had to feel innovative, but not alienating. Scientific, but not cold.
02
THE CHALLENGE
03
THE IDEA
We created a brand built around the concept of flow — both literal and metaphorical. The pictogram is a stylized wave of energy in motion, designed to scale effortlessly across mediums from micro icons to animated systems. The logo features geometric typography, projecting confidence and clarity.
The visual language embraces contrast and rhythm — with motion graphics, line patterns, and seamless UI transitions that mirror the uninterrupted flow of energy. Every design element, from brand colors to interface interactions, was engineered to echo Flowric’s promise of intelligent energy in motion.
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